Contestant name: Felang Kwapa
Project execution site: MORWA, KGATLENG
Project name: The AIM Project

The AIM Project is a movement dedicated to advocating for mental health and addressing the challenges faced by Batswana in this often-overlooked area. Through a holistic three-pillar approach, AIM seeks to create meaningful and lasting change:

• Awareness: Educating the public and fostering open conversations about mental health to break the stigma and promote understanding.

• Intervention: Providing practical tools, accessible resources, and safe spaces to address mental health challenges effectively.
• Mentorship: Offering guidance and ongoing support to empower individuals on their mental health journeys, ensuring they feel seen, heard, and supported.

Mental health is deeply personal to me. Having faced struggles with my mental health, I understand how isolating these experiences can be. AIM represents my commitment to creating the support system I once needed, ensuring that others feel seen, heard, and empowered.

A key highlight of this day is the Wellness Notes, a mental health workbook designed to provide practical tools for confidence boost, mindfulness, and emotional regulation and resilience for students. The workbook includes exercises that encourage students to reflect on their feelings, identify triggers, and develop healthy coping mechanisms. This aligns with AIM’s ‘Awareness’ pillar, as it not only educates but also equips people with actionable strategies to navigate their mental health journeys.

We also embarked on painting a classroom, an activity rooted in the belief that our environment plays a significant role in our mental well-being. This effort goes beyond aesthetics; it’s about transforming a space into a calming and inviting environment where students can focus and thrive. The classrooms are currently in poor condition, something I understand deeply because I was once a student in this very school, sitting in the same classroom. Even back then, the condition was far from ideal, and sadly, nothing has been done to improve it to this day.

This initiative directly supports AIM’s ‘Intervention’ pillar, offering an immediate and tangible way to improve the mental health of learners. After all, how can students effectively use tools like the Wellness Notes—designed to encourage self-reflection and emotional growth—when their learning environment is uninviting and uninspiring? By addressing this, we aim to create a space where mental health resources like the Wellness Notes can truly have an impact.

Together, these activities illustrate AIM’s commitment to its core pillars. The Wellness Notes exemplify Awareness by providing accessible knowledge and resources, while the classroom transformation represents Intervention by addressing the environmental factors that impact mental health. Both initiatives foster ‘Mentorship’ , creating opportunities for guidance, support, and meaningful conversations about mental health within our communities.

Through AIM, I hope to inspire change, normalize discussions about mental health, and provide practical, sustainable solutions that improve lives and build a more understanding and supportive society.

NOTE: All the Beauty with a purpose information above is presented by the Miss Botswana 2025 Top 10 finalists, respectively.