In a dazzling celebration of purpose-driven pageantry, Lucara Botswana proudly hosted the Miss Botswana 2025 Sponsorship Press Conference on April 4th 2025 at the Gaborone International Convention Centre (GICC). The event not only reaffirmed Lucara’s long-standing support for the Miss World Botswana brand but also deepened its commitment to empowering Botswana’s women and youth through strategic investment and meaningful partnerships.
Since the inception of their partnership in 2022, Lucara Botswana has recognized the transformative power of pageantry not merely as a celebration of beauty, but as a platform to amplify leadership, community development, and social impact. At this year’s conference, Lucara Botswana made two key announcements that solidified their role as both sponsor and champion of positive change:
- A P500,000 sponsorship dedicated to the Miss Botswana 2025 journey.
- An additional P50,000 donation to the Beauty with a Purpose initiative, personally accepted by Miss Botswana 2024, Ms. Anicia Gaothusi.
These contributions go beyond the glitz and glamour typically associated with pageants. They represent an investment in women’s access, visibility, and influence, aligning closely with United Nations Sustainable Development Goals (SDGs) particularly Goal 5 (Gender Equality) and Goal 17 (Partnerships for the Goals).
The Beauty with a Purpose platform has long stood as the heart of the Miss Botswana pageant, rewarding queens who commit themselves to charitable work and community upliftment. Lucara’s focused support of this initiative shows their unwavering belief that brilliance is not only found in diamonds, but also in the dreams and determination of Botswana’s next generation of female leaders.
As Miss Botswana 2025 begins to take shape, this partnership reminds us that the crown isn’t just about what’s on the head—it’s about what’s in the heart. Lucara Botswana continues to shine as a corporate partner that sees beauty not only in sparkle but in purpose, progress, and potential.
